The best designers sometimes disregard the principles of design. When they do so, however, there is usually some compensating merit attained at the cost of the violation. Unless you are certain of doing as well, it is best to abide by the principles.

Design Principles

The basic principles of design are true for Web design as well as other design. They show you how to put together design elements in an effective manner. Design is more than just slapping HTML tags up onto a page, and using these principles will help you build more pleasing and useful designs.

Balance

Balance is the distribution of heavy and light elements on the page. Larger, darker elements appear

heavier in the design than smaller, lighter elements. The principle of balance shows you how to lay out your pages so that they work.


Promimity

nearness in space, time, or relationship


Alignment

arrangement in a straight line, or in correct or appropriate relative positions


Repetition

the action of repeating something that has already been said or written


Contrast

the state of being strikingly different from something else, typically something in juxtaposition or close association


Space

a continuous area or expanse that is free, available, or unoccupied